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10 Great Reasons To Sell Your Home During The Winter Months
Selling a home during the holidays and winter months gets a bad rap. The traditional mindset is that when it gets cold out people don’t want to buy homes. Most people believe that in order to sell your home you have to have it on the market between Spring and Summer, when EVERYONE else does. Well why would you want to go up against all of that competition? Wouldn’t you rather wait it out until the madness dies down and not compete with four of your neighbors? The following is a list of great reasons to sell your home during the Fall and Winter months and some tips to help you sell faster:
The Competition is Less Fierce- If you think about it, most of the sellers are looking to sell their homes during the Spring and Summer because they know that is when most of the buyers are looking. This creates a frenzy and when there are a lot of different options to choose from, buyers become very picky and want everything. On their wish list. They can afford to skip over your home because you don’t have a finished basement or an updated kitchen like your competition does. If the demand is high and your home doesn’t meet the standards that all the others do, your home may sit on the market for a long time and you’ll have to gradually decrease price to get it sold. On the other hand, if you list your home on the market during the Fall/Winter months the competition lessens and generally more serious buyers are looking rather than the tire kickers and lookie-lous.
More Serious Buyers- I just mentioned in the previous point that those buyers who are out looking in the colder months are more serious. This is obvious because they're out of braving the elements day after day in search of a home. When it is bitter cold, snowy or icy outside, do you want to leave the house unless you absolutely have to? No Way! You can be sure that those buyers who will brave the harsh weather are pretty motivated to buy a home. If they weren’t I am sure they would just stay home. Wouldn’t you much rather sell to a seriously motivated buyer then someone who will most likely just end up wasting your time? I think we can all agree on the answer to that.
Exterior Photos with Decorations Are a Sight to See- One of the joys of the holiday season is seeing decorated homes around the neighborhood. The exterior of a home always shows well when it is kempt and adding holiday decorations can make your home more inviting. Now, I wouldn’t go overboard and do something similar to National Lampoon’s Christmas Vacation home, but a lighter touch can be eye catching. Having the exterior decorated during the holidays will be a sight to see and it will combat the dreariness of dead landscaping as winter progresses. Furthermore, buyers will be able to envision their families celebrating the holidays in your festive home.
Interior Decorations Make Your Home Show Well Too- It will also be a plus to modestly decorate the interior of your home during the holiday season. When you have the mantel dressed, the scented candles burning, and the wreaths hanging, it sure makes your home feel like a home. This will pull on buyers’ emotions as they walk through your home and they are more likely able to imagine themselves living there.
Showing Restrictions Are Okay- One of the hassles for buyers when they are trying to view a home is showing restrictions. Showing restrictions can hinder the sale of a home and can potentially cost a seller thousands of dollars! During the holidays it is perfectly okay and understandable to have showing restrictions. Buyers are more accepting of the fact that the seller may have family or friends visiting. This will help you out as the buyers tend to be more accommodating during this time of year.
Online Searches Go Up- When it’s cold out people generally stay inside where it is warm. This means buyers are searching more online than they out driving around like they may have been during the Spring and Summer. Needless to say, if your house is not visible online then you aren’t being seen. How can you expect to win the game if you are not playing? Selling your home is about getting mass exposure in order to find the right buyer and most people shop online first.
More Daytime Showings When People Are Off From Work- When buyers have holiday time off, there tends to be more showings during the day and week leaving your weekends and evenings more open. If you still are working during the week then accommodating the buyers should not be a problem at all for you since no one is home. Buyers will have the same mindset as you and they will want to get their home shopping done during the day so they can have the evenings and weekends to spend with family.
A Move May Be More Urgent At The End of The Year- There are many different factors that could influence a buyer’s urgency. Tax incentives- if you itemize your taxes, you can deduct any points you paid upon closing, as well as property taxes and mortgage interest which will give you a nice return for the coming year. This incentive can be very motivating for buyers. If a buyer gets a new job that is slated to start in January in a new city or state they may need to relocate ASAP and finding a move-in ready home is top of the list. If you feel like waiting until next year to list, you may have missed out on a number of highly motivated buyers.
Quicker Settlements- All parties involved have incentives to close before the end of the year. Lenders want to close their books, real estate agents want to receive their commissions before the year closes, sellers want to move on to their new home and settle in for the holidays, and buyers wants to settle in as well. Also, the demand on vendors, such as appraisers, inspectors, lenders and title companies is not as great during the end of the year, freeing them up to work on your property right away. Sales start to slow down and everyone is focused on finishing the year strong in order to get ready for next.
Holiday Cheer! This may sounds a bit silly but people are more cheerful during the holiday season. It could potentially be a lot easier dealing with buyers during this time of year because the holidays bring out the best in us. Both parties may be more willing to work together to get the deal done so everyone can enjoy their time with their families.
If you need help selling during this winter season contact me, the agent who gives back!
Shawn Connors "The Agent Who Gives Back!"
Vanguard Realty Alliance
Shawn Connors is a licensed real estate professional that services the Philadelphia & Greater Philadelphia region. Shawn was born and raised in Philadelphia but has taken up new roots in Chester Coun....
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Selling a home during the holidays and winter months gets a bad rap. The traditional mindset is that when it gets cold out people don’t want to buy homes. Most people believe that in